For more information, visit louisvuitton.com. Par Emeline Blan c. 11 avril 2017. Perhaps it’s time to make an addendum to Oscar Wilde’s dictum that “one should either be a work of art, or wear a work of art.” Having seen Louis Vuitton’s latest artist collaboration, this time with Jeff Koons, we think it’s fair to say that one should, instead, sling a work of art over one’s shoulder. They're bad. Contemporary Muse: Alicia Vikander for Masters, a new collaboration between Jeff Koons and #LouisVuitton. As is often the case with Koons, looks can be deceiving. This isn’t the first time Louis Vuitton has worked with the contemporary art world. #LVxKoons, A post shared by Louis Vuitton Official (@louisvuitton) on Apr 11, 2017 at 3:45pm PDT. The work, Balloon Venus, was a contemporary reinterpretation of the famous limestone Venus Of Willendorf statuette that was unearthed in Austria in 1908. Previous Video Highlights from the Louis Vuitton Men’s Spring. Koons has always appropriated images as an artist. “He is witness to what culture can bring to society; culture being a necessary element that brings people together.”. Imagine, yet again, that he carried out the same exercise in other museums with a Van Gogh, a Titian and a Fragonard. On the inside of each handbag, Koons has printed a short piece of text, which summarises the life of each artist, the history of the artwork reproduced, and some lines on himself. For more information, visit louisvuitton.com. We would have been wrong to go by our first impression of Masters: aesthetic bling, as the artist says so himself. When, in April of this year, Louis Vuitton presented a collaboration with Jeff Koons that saw a selection of its most beloved handbag styles printed with some of art's most iconic images, it went down with resounding success. Additionally, Swedish retailer H&M—the sponsor of his retrospective at Centre Georges Pompidou, Paris, in 2014—launched a limited-edition range of bags with his famous Balloon Dog artwork. Fragonard’s circa-1770 Girl With a Dog receives the Koons treatment for the occasion, making a cameo on this top-handle canvas satchel in a saccharine palette borrowed from a patisserie counter. Next Video WE PLAY TO WIN ... Louis Vuitton Masters II – A collaboration with Jeff Koons. Surtout, l'artiste américain va avoir l'immense privilège de modifier le monogramme Vuitton pour y mettre ses propres initiales, JK. Go behind the scenes now with Instagram Stories. Each bag contains a piece of our digital society and its sea of images, exploring the deification of classical painting, the concept of museums as new temples of consumption, the growth in the power of the sophisticated in a global luxury market where copying is inevitable, and the stimulation of desire, which is crucial. Jeff Koons is the synonym of irreverence and provocation. Read more: Louis Vuitton Launches Collaboration With Jeff Koons. 19.8M. Search . Des chefs-d’œuvre de la peinture ont été la base de l’inspiration de Koons pour créer des pièces de maroquinerie (jusqu’à 4000 … © 2021 Condé Nast. Jeff Koons, l'homme qui invite l'art chez Louis Vuitton L'artiste contemporain américain signe une collaboration avec Louis Vuitton autour de cinq chefs d'oeuvres de la peinture occidentale. Jeff Koons x Louis Vuitton Collaboration Recreates Classic Paintings. Ad Choices. #LVxKoons, A post shared by Louis Vuitton Official (@louisvuitton) on May 1, 2017 at 3:18am PDT. #LVxKoons, A post shared by Louis Vuitton Official (@louisvuitton) on Apr 12, 2017 at 5:45am PDT. If you continue to use our site, you agree to the updated Terms and conditions. More than just a collection of luxury accessories, Masters is an idealised miniature museum for an artist who always allows himself all sorts of eccentricities. And not just any Fragonard: an erotic work—a favourite as per Koons, who has made sex one of his preferred themes, and who happens to own a work by the artist—that contains young girls frolicking around in bed with their bottoms in the air, with their little dog by their side. Louis Vuitton certainly seems to think so. By Caroline Hallemann. Masters : la collab événement Louis Vuitton x Jeff Koons dévoilée. They're bad in a way that feels pointedly contemptuous of Louis Vuitton's customers. Now available exclusively in Louis Vuitton stores. Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. 1/19. With these handbags, it’s a bit as if Fragonard’s 18th-century Rococo parachuted into the Kardashian household. There is no getting enough of the provocative genius that is Jeff Koons. In its travels, its meaning is diversified’. Koons, in his quest for excellence, works with the best in bronze casting and marble work. First, Masters is a regular collection with more than 20 handbag models, and as many smaller pieces and accessories. Fresh from unveiling its frenzy-inducing collaboration with skate brand Supreme at the men’s AW17 show in Paris, Louis Vuitton has revealed its next limited-edition partnership. In the middle of the silent room, he explains the origin of the project, “When Delphine Arnault (director at Louis Vuitton, and contemporary art collector) asked me to come up with a collection of handbags, I thought it would be an excellent occasion to share my passion for the masters with the public.”, Doona Bae by @PatrickDemarchelier at the celebration for Masters, a new collaboration between #LouisVuitton and Jeff Koons. Une première dans l'histoire de la maison. The collection sees imagery from Koons’ ‘Gazing Ball’ series printed onto the leather goods. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. Search form. Imagine Koons entering The Louvre in his regular banker’s garb, taking the Mona Lisa off the wall without a sound, then passing by the museum shop, before walking down the street with a cult piece of art in his arms, transformed into a handbag adorned with the name of its creator, da Vinci, in golden block letters. Berger states ‘because of the camera, the painting now travels to the spectator rather than the spectator to the painting. Photo: Courtesy of Louis Vuitton The 51-piece collection, which also includes key chains and small leather accessories, features reproductions of classic paintings by artists like Rubens, Fragonard, and Titian. #LVxKoons, A post shared by Louis Vuitton Official (@louisvuitton) on May 1, 2017 at 6:02am PDT. To revist this article, visit My Profile, then View saved stories. But to really grasp the sense of Masters, you need to go back to the Gazing Ball series—started in 2013 with sculptures, and followed by paintings—in which Koons literally took copies of masterpieces and went to a new level by placing on them a large reflective sphere of blue glass, forcing us to look back at ourselves. 2 Subscribers. Reproductions of works by Peter Paul Rubens, Titian, Leonardo da Vinci, Vincent Van Gogh and Jean-Honoré Fragonard cover each handbag, along with the respective artists’ names in metallic gold letters. Jeff Koons on his first collaboration with Louis Vuitton The American artist and provocateur unveils new collection for French luxury house US artist Jeff Koons The sculpture, towering at more than 11 metres, will grace the Parisian sidewalk between the Palais de Tokyo and the Museum of Modern Art. The epicenter of runway news, street style, and emerging trends. 8. January 14, 2018 December 12, 2019. They're, like, disaster-level bad. Louis Vuitton s’offre une seconde collaboration avec Jeff Koons 18 Oct 2017 | Lancement Après une première collection largement placée sous le signe du succès, Louis Vuitton et Jeff Koons réitèrent avec un second chapitre, à nouveau inspiré de la série Gazing Balls de l’artiste new-yorkais. For the collection, Koons brought imagery from his Gazing Ball Paintings series to a range of Louis Vuitton products. For the American, the rightful successor to Duchamp and Warhol, it’s about bringing these works of art into our era: of making the past and present coexist. ABOUT LOUIS VUITTON Since 1854, Louis Vuitton has placed fashion in the context of culture bringing unique designs to the world, combining innovation with style and uncompromising quality. 1), as this particular contemporary artwork relates to John Berger’s theory. De Noirmont is also the producer of Bouquet De Tulips, which Koons offered to Paris in memory of the victims of the 2015 terrorist attacks. This skilled craftsmanship in leather, together with another artistic masterstroke by Koons, is more reminiscent of Warhol than ever. “Koons feels responsible as an artist,” suggests Jérôme de Noirmont, who was his manager for a long time in Paris. Des créations qui naissent d'une collaboration avec l'artiste américain Jeff Koons et qui promettent un fort impact au sein du monde de la mode et de l'art. 95. This is how we go beyond. Koons has often started by appropriating icons in both popular culture and art history, before transforming them into works of art for their time. “Something for every taste is needed.” His bags are a collage saturated with names, signs and symbols; like computer screens replete with ads and messages. Attention: Although, the official application deadline has passed, we are still accepting applications for the April 28 – June 23, 2021 session of the Intensive English Program. The bouquet, he says, is a reference to flowers by Monet, Fragonard and Boucher—or perhaps even Gauguin or Matisse, whose works Koons recently viewed at the Shchukin Collection at the Fondation Louis Vuitton: an exhibit that was a thundering success for the luxury house, which no longer needs to justify its position as a “patron of the arts”. L'emblématique malletier révèle en cette saison une surprenante collection de sac nommée "Masters". The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com. Il est donc tout à fait notable de mentionner la collaboration entre l’artiste à la réputation sulfureuse Jeff Koons et Vuitton qui a donné naissance à une série de sacs à main, sacs à dos et accessoires qui sont vraiment très éloignés de la norme en vigueur chez Vuitton. All these symbols are evidence of the “here and now”, which make the experience associated with them, according to Koons, “metaphysical”. Neither is he new to the mysteries of marketing, having already collaborated with LVMH in 2003 for the release of a special Dom Pérignon vintage. Home FASHION Louis Vuitton Masters II – A collaboration with Jeff Koons.
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