sikha 151 Exam: 2011 June UGC NET First paper solved Login to Discuss Login. 121. Communication is a process whereby information is encoded and imparted by a sender to a receiver via a channel/medium. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise . The communication model doesn't stop at the receiver, it qualifies the possibility that the receiver might engage in a word-of-mouth communication. 1) The difference between interpersonal and mass communication is that mass communication is a linear process depends on mechanical or electronically mass medium like television, internet, radio. "The goal of all communication is understanding. Answer: Receptivity. 4. Distance between Source and Destination. In mass communication, basically have a large number of audience and they are all can't grouped together in one place so we need certain tool or technology for communication process. When conversation is going on… The process of communication refers to the transmission or passage of information or message from the sender through a selected channel to the receiver overcoming barriers that affect its pace. The transmission model of communication describes communication as a linear, one-way process in which a sender intentionally transmits a message to a receiver (Ellis & McClintock, 1990). This model focuses on the sender and message within a communication encounter. Communication process in small groups is more complicated than in interpersonal communication. There is cooperative thinking; there is a specific purpose. The communicatee receives the information . Receiver becomes the final link in the communication process. Communication requires that all parties have an area of communicative commonality. The receivers of the Mass Communication are separated, heterogeneous and unknown to each other as well as to the communicator. 2- Cheaper than any other mass communication device. Decoding. Though all communication includes transmitting messages from a source to a receiver, interpersonal communication and mass communication differ in many ways. The difference between interpersonal communication and mass communication is the feedback. Mass communication can also be defined as 'a process whereby mass-produced messages are transmitted to large, anonymous and heterogeneous masses of receivers'.By 'mass-produced' we mean putting the content or message of mass communication in a form suitable to be distributed to large masses of people. According to Westley and Maclean's model, A represents sender, B represents receiver, and C represents mass media. Mass communication differs from other forms of communication, such as interpersonal communication and organizational communication, because it focuses on particular resources transmitting information to numerous receivers. 64 A major barrier in the transmission of cognitive data in the process of communication is an individual's. A Personality. Mass media • c. Traditional or folk media 18. field of experience (schema) In reply, receiver will give his acceptance and answer what the sender has asked for. and mass communication and capable of reaching global audiences , where "the message is self-generated, the definition of the potential receiver(s) is self-directed, [and] the retrieval of specific messages (or content) is self-selected" (Castells, 2009, p. 55). The receiver is the person or persons who make up the audience of your message. It has been expanded upon by other scholars. Mass Communication Process. The communication process consists of a series of stages by which the message is transmitted from sender to receiver. In mass communication there is less interaction between the sender and the receiver. Receiver Feedback The two-way communication process involves the transmission of a message from a sender to a receiver and back. Mass audience can be defined as 'individuals united by a common focus of interest (to be informed, educated or Think of communication skills in terms of how well a receiver can hear, read, or use his or her other senses. Small Group Communication. In mass communication, society communicates with itself as an individual or a group of people convey a message to the large group of people and they use transmitter of information such as magazines, newspaper, radio, television, books . C Receptivity. Any society requires information; thus sending and receiving information are important activities. • Channel :-A communication channel refers to a physical transmission medium such as wind, wire or to a logical connection over a multiplexed medium such as a radio channel. Heterogeneous Audience. D. So, for that they need media like newspaper, radio, television and internet. Much of the prior research on information dissemination links a sender's message to a receiver, usually through the mass media and selective exposure, often mapped against various needs that prompt receivers to select particular media. Usually, mass communication is one-way, meaning the receiver of the original communication does not have any means to respond or provide feedback to the sender. When the receiver views or hears the message they do what is termed 'decoding'. The person who initiates a message in the communication process is called the " sender ." The receivers are scattered across a given village, state or country. Sender. 9. For example, sender, receiver, channel, and message. - Communicator is the sender, speaker, issuer or writer, who intends to express or send out a message. Today, the introduction of radio has greatly changed the means information is disseminated. National association of mass communication students is an organized association which is made up of undergraduates in the field of journalism, who decides to come together for special purpose and goals. Linear communication, or straight line communication, is the model found in mass communication like TV, radio, newspaper and other forms of media. So, in two-way communication feedback is mandatory. In the communication process, the "receiver" is the listener, reader, or observer—that is, the individual (or the group of individuals) to whom a message is directed. The advantage of new media is that it allows information to pass through to the receiver without being filtered. The Receiver….1 The receiver is the target of the message— its ultimate goal. The feedback is indirect and slow in mass communication; whereas, feedback is direct and fast in interpersonal communication. 63 In mass communication, selective perception is dependent on the receiver's. A Competence. The article . 2. Communication is the process by which the message is transmitted from the source to the receiver (Rogers, 1983) Communication is a mutual interchange of ideas by any effective means (Thayer 1968) . Communication process consists of a series of stages by which message in transmitted form sender to receiver. Comparison Chart. Linear model of communication. The process of communication is a cyclic one as it begins with the sender and ends with the sender in the form of feedback. Put all three elements together — sender, receiver, and message — and you have the communication process at its most basic. Distortion, represented as any differences between the original and the received messages, can and ought to be identified and reduced or eliminated. The receiver is also called the " audience " or decoder. sender, message, and receiver. The receiver is the person or persons who make up the audience of your message. Communication is the movement of information from one place to another place. C. Communication is an ongoing, reciprocal process. Updated July 26, 2019. This mass of receivers, are often called as mass audience. The communication process remains basically the same for interpersonal and mass communication. In today's environment, people are more often the receivers of the communication messages than the sources. the receiver gives feedback and they become the sender and the original sender becomes the receiver. The message signal is encoded and transmitted through channel in presence of noise. The sender-receiver (speaker) sends a message (speech . The sender is often a professional who works in the mass communication industry and is usually linked with an organization that provides the information to the receiver. The Receiver. Likewise, in group communication, the interaction system is same and there is less interaction between sender and the receiver. In addition, mass media are indicated with C. The model can thus be viewed from two perspectives, interpersonal and mass communication. Anything that interferes with this understanding is called noise." Rosie Bunnow, University of Wisconsin Physical noise (also called external noise) involves any stimuli outside of the receiver that makes the message difi cult to hear. For example, it would be difficult to hear a message from your professor… The Receiver. In mass media, information can be delivered to the correct receivers at most of the time, but sometimes it does not happen. The mass communication process also entails some sequential steps to transmit a message. Throughout history, ways of communicating has evolved. The concept of Persuasion has been developed between the 1940s and 1950s after studies aimed at defining the optimal persuasive effectiveness of Propaganda, being it political . The elements involved in the communication process are explained below in detail: 1. Word-of-mouth communication resulting from advertising can become a significant part of the campaign. Mass Communication Semester 3 Chapter 1 Nature of Communication Definition, elements and process of communication . The sender is more prominent in linear model of communication. All of the factors that determine how a source will operate apply to the receiver. Mass communication can be very influential as it can persuade or sometimes affect the individuals' thinking, opinions, or even behaviour. Anonymous : The participants (senders and receivers) in the mass communication mass communication address a large and diverse audience, but interpersonal communication is a communication process between a few members or two members a sender and a receiver, in interpersonal . This mass of receivers, are often called as mass audience. International Journal of International Relations, Media and Mass Communication Studies Vol.4, No.2 pp.20-27, May 2018 ___Published by European Centre for Research Training and Development UK (www.eajournals.org) 20 Print ISSN: 2059-1845, Online ISSN: 2059-1853 ANOTHER LOOK AT MAPPING THE TERRITORY: SEVEN TRADITIONS IN Transmission Model of Communication. The receiver then decodes the message and gives the sender a feedback. Mass communication process also entails some sequential steps to transmit a message. Think of communication skills in terms of how well a receiver can hear, read, or use his or her other senses. The receiver then becomes a temporary source and the destination becomes the receiver again. The Message. Receiver becomes the final link in the communication process. Only literate people generally can take advantage of this medium. • media systems : • a. Interpersonal communication • b. Receiver - Mass communication means communication to the mass, so there remains mass of individuals at the receiver end of thecommunication. The medium is capable of taking the same message around the world. Westley and Maclean believe one key person in the mass communication process is an opinion leader. 1.Interpersonal communication involves a message, whereas mass communication involves "many identical messages." 2. In linear model, communication is considered one way process where sender is the only one who sends message and receiver doesn't give feedback or response. D Ethnicity. Communication means transferring messages from one to another through any medium. 2. Audience of mass communication are not only large in numbers but also are different in terms of age, sex, religion, race, culture etc. Mass communication is the one in which the message is sent simultaneously to a greater number of people through a mass medium like radio, T.V or newspaper. The receiver receives the message.
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